Four core training areas

Training built around automotive roles

Every programme is shaped around the roles it serves — from board-level leadership to the service drive.

Leadership & Management

For General Managers, Sales Managers, Aftersales Managers, department heads and team leaders.

Typical topics

Leadership style
Coaching
Accountability
Decision-making
Emotional intelligence
Trust
Prioritisation
Difficult conversations
Team performance
Leading through change

Field Force & Retail Performance

For Area Managers, Regional Managers, Dealer Development Managers and network teams.

Typical topics

Effective dealer visits
Coaching retailers
Influencing without authority
Prioritisation
Root-cause analysis
Action planning
Follow-through
Retail performance improvement

Sales & Aftersales Performance

For Sales Managers, Sales Consultants, Aftersales Managers, Service Managers and Service Advisors.

Typical topics

Sales leadership
Coaching
Conversion
Customer experience
Service communication
Retention
Workshop performance
KPI improvement
Customer journey

Specialist Automotive Training

For OEM academies, importers and networks with specific capability requirements.

Typical topics

Product training
Financial management
On-the-Job Performance Excellence Coaching
Train-the-trainer
EV product training
Customer experience
Digital retail
Software adoption
Change management
Product launches
Retail process improvement
Bespoke OEM Academy programmes

Training areas in detail

Each subject has its own page covering the audience, business challenges, learning areas, outcomes and delivery formats — worldwide, on site or live online.

Need a capability not listed here?

We match the requirement with an experienced automotive trainer, coach or subject-matter expert — in person or live online, internationally.

Discuss Your Training Needs See Upcoming Dates