Train-the-trainer

Automotive Trainer Development & Train-the-Trainer

Automotive trainer development, or train-the-trainer, prepares internal trainers, facilitators and subject-matter experts to deliver training to a consistent standard — facilitation skills, group management, virtual delivery, assessment and certification. AutomotiveTrainings.com runs trainer development programmes worldwide for OEM academies, importers, distributors and dealer groups.

Global delivery

Delivered worldwide — on site at dealerships, academies and training centres, live online, or as a blended programme. Programmes can be run in a single market or rolled out across multiple countries through one commercial relationship.

Who this training is for

  • OEM and academy trainers
  • Technical and product specialists moving into training
  • In-house dealer group trainers
  • Managers expected to deliver training to their teams

Business challenges it addresses

  • Subject experts who present rather than facilitate
  • Delivery quality varying between trainers and markets
  • Classroom trainers moving to virtual delivery
  • No shared standard for what good facilitation looks like
  • Assessment and certification handled inconsistently

Typical learning areas

  • Adult learning principles applied to automotive audiences
  • Facilitation skills and group management
  • Delivering content without reading slides
  • Virtual and blended delivery technique
  • Questioning, practice design and feedback
  • Handling challenge and difficult participants
  • Assessment, certification and quality standards

Expected outcomes

  • A shared standard for delivery across the trainer team
  • Trainers confident in both classroom and virtual settings
  • More practice and application, less presentation
  • A repeatable way to certify new trainers

Programme formats

  • Two- to three-day train-the-trainer workshops
  • Certification cycles with observed delivery and feedback
  • Live online facilitation-skills modules
  • Ongoing coaching for newly certified trainers

Frequently asked questions

Do participants get certified?
Certification can be built into the programme, based on observed delivery against agreed criteria, where the client wants a formal standard.

Related training

Talk to an automotive training expert

Tell us the roles, markets and business challenge. We will recommend the right programme, format and specialist expertise.

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