Aftersales

Automotive Aftersales Training

Automotive aftersales training develops the people who run service, parts and workshop operations — service managers, service advisors, parts staff and aftersales leaders — so that customer experience, workshop productivity, retention and departmental profitability improve. AutomotiveTrainings.com delivers aftersales training programmes worldwide for OEMs, National Sales Companies, importers, distributors, dealer groups and automotive academies.

Global delivery

Delivered worldwide — on site at dealerships, academies and training centres, live online, or as a blended programme. Programmes can be run in a single market or rolled out across multiple countries through one commercial relationship.

Who this training is for

  • Aftersales Managers and Aftersales Directors
  • Service Managers and Workshop Managers
  • Service Advisors and front-of-house service teams
  • Parts Managers and parts advisors
  • OEM and importer aftersales field teams

Business challenges it addresses

  • Workshop capacity and productivity below target
  • Low value per repair order and weak upsell of identified work
  • Customer retention falling after the warranty period
  • Inconsistent service processes across a dealer network
  • Service advisors under-confident in explaining work and price

Typical learning areas

  • Service reception and the customer-facing service process
  • Explaining work, price and value without pressure selling
  • Repair approval conversations and additional work
  • Workshop loading, capacity planning and productivity
  • Aftersales KPIs and how daily behaviour moves them
  • Customer retention, follow-up and service plans
  • Complaint handling and service recovery
  • Coaching service teams on the drive

Expected outcomes

  • A consistent, repeatable service process across the team
  • More confident conversations about identified work and price
  • Clearer use of aftersales KPIs by managers day to day
  • Improved customer experience at the service reception
  • Managers able to coach their own teams after the programme

Programme formats

  • One- or two-day in-dealership or academy workshops
  • Live online modules for multi-site or multi-market teams
  • On-the-job performance coaching in the service department
  • Train-the-trainer for in-house academy teams

Frequently asked questions

Who is automotive aftersales training for?
Aftersales managers, service managers, workshop managers, service advisors, parts teams and the OEM or importer field staff who support them.
Can aftersales training be delivered in our market?
Yes. Programmes are delivered worldwide, on site or live online, and can be rolled out across several markets through one agreement.

Related training

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