Who is automotive aftersales training for?

Aftersales managers, service managers, workshop managers, service advisors, parts teams and the OEM or importer field staff who support them.

Can aftersales training be delivered in our market?

Yes. Programmes are delivered worldwide, on site or live online, and can be rolled out across several markets through one agreement.

Aftersales

Automotive Aftersales Training

Automotive aftersales training develops the people who run service, parts and workshop operations — service managers, service advisors, parts staff and aftersales leaders — so that customer experience, workshop productivity, retention and departmental profitability improve. AutomotiveTrainings.com delivers aftersales training programmes worldwide for OEMs, National Sales Companies, importers, distributors, dealer groups and automotive academies.

Global delivery

Delivered worldwide — on site at dealerships, academies and training centres, live online, or as a blended programme. Programmes can be run in a single market or rolled out across multiple countries through one commercial relationship.

Who this training is for

Aftersales Managers and Aftersales Directors
Service Managers and Workshop Managers
Service Advisors and front-of-house service teams
Parts Managers and parts advisors
OEM and importer aftersales field teams

Business challenges it addresses

Workshop capacity and productivity below target
Low value per repair order and weak upsell of identified work
Customer retention falling after the warranty period
Inconsistent service processes across a dealer network
Service advisors under-confident in explaining work and price

Typical learning areas

Service reception and the customer-facing service process
Explaining work, price and value without pressure selling
Repair approval conversations and additional work
Workshop loading, capacity planning and productivity
Aftersales KPIs and how daily behaviour moves them
Customer retention, follow-up and service plans
Complaint handling and service recovery
Coaching service teams on the drive

Expected outcomes

A consistent, repeatable service process across the team
More confident conversations about identified work and price
Clearer use of aftersales KPIs by managers day to day
Improved customer experience at the service reception
Managers able to coach their own teams after the programme

Programme formats

One- or two-day in-dealership or academy workshops
Live online modules for multi-site or multi-market teams
On-the-job performance coaching in the service department
Train-the-trainer for in-house academy teams

Frequently asked questions

Who is automotive aftersales training for?: Aftersales managers, service managers, workshop managers, service advisors, parts teams and the OEM or importer field staff who support them.
Can aftersales training be delivered in our market?: Yes. Programmes are delivered worldwide, on site or live online, and can be rolled out across several markets through one agreement.

Related training

Need to Improve Aftersales Performance?

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