We help automotive manufacturers, importers and dealer groups improve leadership effectiveness, sales and aftersales performance, customer experience and dealer network results through practical, tailored development programmes.
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International automotive training expertise across Europe, the Middle East, Africa, Asia-Pacific and the Americas.
On site · Live online · Blended
· One market or many
We work with the teams responsible for brand, network and people performance.
Brand standards, network capability and academy programmes.
Market-level development for field, sales and aftersales teams.
Building capability across a growing or changing network.
Leadership, sales and service performance in the dealership.
Curriculum design, content, trainers and multi-market delivery.
For Sales, Aftersales and Dealer Performance Directors and their teams.
Most projects start with a performance challenge, not a training topic. Choose the area closest to yours.
Strengthen the effectiveness of field teams and improve dealer performance through targeted coaching, development and execution.
Explore →Develop sales managers and teams to improve coaching, customer engagement, conversion and commercial performance.
Explore →Strengthen service leadership, customer experience, service advisor effectiveness and workshop performance.
Explore →Develop managers who create accountability, build stronger teams and drive sustainable performance.
Explore →Improve customer-facing behaviours, communication, consistency and loyalty throughout the automotive retail journey.
Explore →Design structured learning journeys, competency frameworks, trainer development and multi-market training programmes.
Explore →Leadership, sales, aftersales, field-force and customer experience programmes designed around your organisation, roles and markets.
Corporate programmes →02Curriculum design, content development, train-the-trainer and multi-market delivery for OEM, NSC and importer academies.
Academy support →03Skills-gap analysis, competency frameworks and development programmes for new markets, technologies and talent pipelines.
Workforce development →04Access to experienced automotive trainers, coaches and subject-matter experts, matched to each requirement and market.
Our expert network →AutomotiveTrainings.com connects automotive organisations with experienced trainers, coaches and specialists who understand automotive retail operations and performance challenges — a specialist development partner, not a generic training marketplace.
The company was founded by Imre van Gastel, who brings more than 20 years of international automotive leadership, coaching and training experience.
Trainers, coaches and specialists who understand automotive retail operations, KPIs and the realities of dealer and field-force performance.
Programmes delivered on site, live online or blended — in one market or across several, coordinated through one commercial relationship.
Content built around what managers and teams do every day, with application between sessions and coaching on the job.
Each requirement is matched with suitable specialists from a network of more than 2,000 associated trainers, coaches and experts.
Experience gained by our founder and associated experts — directly and through previous roles and engagements — includes work with organisations and teams across brands such as Bentley, Volkswagen, Audi, Škoda, Jaguar Land Rover, Volvo, MAN and Shell.
“Imre van Gastel’s leadership programmes have transformed the way our automotive managers lead, communicate, and inspire their teams. His practical, engaging approach has helped them move beyond managing performance to developing people, building stronger teams, and delivering sustainable business results.”
Peter SmithGeneral Manager of Bentley & Bugatti, Saudi ArabiaProven programme structures, adapted to your roles, processes and markets.
Leadership style, accountability, decision-making, coaching, trust and team performance.
For General Managers, Sales Managers, Aftersales Managers and department heads.
Request Programme Details →Dealer visits, coaching, influencing without authority, prioritisation, root-cause analysis, action planning and retailer performance.
For Area Managers, Regional Managers and Dealer Development teams.
Request Programme Details →Service leadership, customer experience, workshop performance, communication, retention and KPI improvement.
For Aftersales Managers, Service Managers and Service Advisors.
Request Programme Details →Coaching salespeople, performance conversations, accountability, pipeline discipline and conversion improvement.
For Sales Managers and retail sales leaders.
Request Programme Details →P&L, gross profit, KPIs, departmental profitability, budgeting and commercial decision-making.
For General Managers, Sales Managers, Aftersales Managers and department heads.
Request Programme Details →Workplace observation, feedback, behaviour change, process adherence, customer interaction and measurable improvement.
For sales teams, service teams, managers and dealer staff.
Discuss Coaching Support →One partner manages the requirement end to end, in one market or several.
Clarify the roles, business challenge, market and outcomes.
Select the right trainer, coach or subject-matter expert.
Adapt content, format and delivery to the requirement.
Manage training, quality, feedback and follow-up.
Open, scheduled programmes for automotive managers. Book an individual place online.
Leadership Development for Automotive Managers
4 live online sessions · €50 per participant
Sales Managers, Sales Team Leaders and Retail Sales Leaders
Aftersales Managers, Service Managers and Senior Service Leaders
Area Managers, Regional Managers and Dealer Development Managers
AutomotiveTrainings.com is a global automotive training and performance-development provider. We design and deliver leadership, sales, aftersales, customer experience, field-force and dealer-performance programmes for OEMs, National Sales Companies, importers, distributors, dealer groups and automotive academies.
Yes. Corporate programmes start from your roles, processes, KPIs and market situation. Content, case material, format and duration are adapted so the training reflects how your teams actually work.
Worldwide — on site at dealerships, academies and training centres, live online, or as a blended programme. A programme can run in one market or be rolled out across several countries through one commercial relationship.
Workshops, multi-session development programmes, on-the-job coaching in the dealership, live online sessions, blended learning journeys and train-the-trainer programmes for internal trainers.
Programmes are delivered in English as standard. Delivery in other languages, including Arabic, can be arranged depending on the market and the availability of a suitable specialist from our network.
Yes. We can carry out a needs analysis, design the programme architecture and curriculum, develop participant materials and facilitator guides, pilot the programme and then roll it out.
Yes. Academy support includes curriculum design, content development, train-the-trainer, assessment, local trainer sourcing and multi-market delivery — for a single requirement or a complete development journey.
Corporate programmes are designed for one organisation, its teams and its markets, and are scoped through a conversation with us. Live online courses are open, scheduled programmes where individual managers book a place online at a fixed price per participant.
Send a short enquiry with your name, business email, company and what you would like to improve, or book a 30-minute introductory call. We will discuss the requirement and propose the most suitable approach.
The right format depends on who needs to change, how quickly, and whether the group shares the same challenges. Here is how to decide between a bespoke in-company programme and joining a live online cohort.
15 September 2026 · 5 min readLeadership & ManagementMost managers do not plateau from lack of effort. The habits that earned the promotion stop working once the job becomes about developing others — four skills restart the growth.
15 September 2026 · 5 min readCoaching & PerformanceThe fastest answer is usually the manager's own. That is exactly why teams stop thinking — and why the manager ends up firefighting.
10 September 2026 · 4 min readTell us about your organisation, the teams you want to develop or the performance challenge you want to address. We'll help you explore the most suitable approach.